Vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they of the fear of being cheated. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.

Launching a new product or a service? Making marketing videos for your business requires creativity and knowledge of human psychology that Chispa has. The cocktail of these components makes it possible to create real miracles on your advertising campaign.