Blog
Welcome to Our Blog
“Creativity is intelligence having fun.” - Albert Einstein
As marketers, we pride ourselves on coming up with fresh ideas. It’s how we stay relevant, and it’s how we grow in our careers. Sharing knowledge and experiences is one of the fastest way to embark in a successful business journey. Our intention is to share this knowledge and experiences with you. The heart of your business success lies in its marketing and most aspects of your business depend on successful marketing. We want to welcome you to our blog and thank you for stopping by. We hope we may become an intergral part in the success of your company.
The Power of Retargeting
February 6/Tommy Paez/Marketing, Trends
Your audience expects an increasingly personalized experience online. By tracking how customers engage with your brand across multiple channels, using a marketing automation or a personalization tool, you can serve your audience with personalized ads on multiple channels: such as additional websites visited and social. As described by Marketo, this activity is called retargeting.
Personalize Your Audience Online Experience
By tracking past interests, purchases, level of buying intent, and overall engagement, even anonymous prospects who have visited your website can be retargeted based on their location, industry, company size, targeted list, or behaviors.
The result is better performing ads, stronger ROI from your advertising spend, and the ability to nurture customers with a consistent, crosschannel experience.
Retargeting works only when businesses are able to successfully track who visits their sites and how they got there. With the platforms that Chispa uses, we integrate a greater amount of data into retargeting efforts for both anonymous and known site visitors. For anonymous visitors, those that the company has no contact information or concrete names, we can send messages based on IP address location, industry, product interest, buying intent, and much more. For known visitors, previous levels of engagement, current buyer stage in the customer life cycle, and specific needs based on company profiles are incorporated into targeted ads.
Increase sales with social media
January 22/Tommy Paez/Marketing, Trends
One of the great benefits of Social Media Marketing for business is its ability to help you build a community of followers that are invested in your company. Social platforms can connect with and build a list of people who are likely to be repeat customers and will be able to provide great referrals. Directly interacting with your followers will build a positive image, tackle potential problems immediately, and keep your business at the top of people’s minds.
Social Media Marketing Can Help Boost Your Business
Are you getting the results you want with your present marketing strategy? You can find out by measuring and tracking your results. Choose a starting point in your marketing and measure how you grow from month to month.
If you are not sure how to measure your results, chances are that you are not taking advantage of the many marketing campaign analytics that will show you exactly what you are getting out of your marketing investment.
Remember the days of placing an ad in a newspaper and waiting for the phone to ring? Well thankfully, those days are over. Now through Google Analytics, you can visualize what is truly happening to your advertising dollars. You can reach people in a specific area of the world, with a specific age and gender, that speak a specific language. And when it is all set and done, you can analyze what kind of results you're getting and even see where you tweak your campaign to make it more interactive with your desired audience.
It has been well researched that visual content is more popular and effective than any other form of advertising, and YouTube dominates that audio-visual experience. With 93% of online adults being YouTube users, the opportunities for businesses to get videos in front of a large, captivated audience are huge.
If you are considering using the power of YouTube to increase your business growth, optimizing your videos for on-site and Google search is key to success of your business. Utilizing relevant keywords in your title, tags and description can help users find your videos for related searches. At Chispa, we know what works in the world of online marketing.
Let's work together to let potential customers experience your product. Let Chispa manage your social media marketing campaigns.
Chispa Co-Founder. Prior IBM System Engineer with over four decades in using technology to benefit companies reach their maximum business potential.
Facebook Surround360
August 19/Tommy Paez/Marketing, Trends
Using Facebook Surround360 is an amazing, immersive experience, and it allows for everyone to have a chance to experience it in the future. Facebook Surround360 Open Edition camera design and stitching code helps creators unlock ideas and innovate faster to accelerate the burgeoning 3D-360 ecosystem.
Advanced Video Technology may Help Company's Bottom Line
The Facebook Surround 360 is a durable and high quality 3D-360 camera system that produces 3D, truly spherical VR footage, and comes with stitching software that vastly reduces post-production effort and time. With the ability of building with off the shelf components, it will enable companies to use this technology to shoot & share incredible 360 content.
As reported by USA Today, The intent of the 360 camera, called The Surround 360, is to entice developers to take Facebook’s design and run with it. Facebook engineers spent $30,000 buying the raw materials for the camera. The company says volume buys and tweaking of the formula could bring the costs down. The cameras are made by Point Grey, which makes cameras for industrial, scientific, medical, traffic and security applications, according to its website.
The Surround 360 camera also records in 3D and is able to produce images in 8K resolution, and Facebook developed software that eliminates the pain of stitching the 17 different shots into one.
The opportunities are endless. If you’re selling a planned hotel resort, wouldn’t you want to show clients around without having to vet every enquiry before sending them out. If you’re building an apartment block, wouldn’t it be great to ditch the floor plans and have investors walk through the rooms. VR can do this.
VR allows you to provide potential buyers with the experience they need to fully understand your product. Blueprints, images, video – they all play their part. But put them together in an interactive, realistic experience and you’ve got the most powerful marketing tool ever made.
Let's work together to let potential customers experience your product. Let Chispa create an spectacular marketing video for you.
Chispa Co-Founder. Prior IBM System Engineer with over four decades in using technology to benefit companies reach their maximum business potential.
Video Marketing
July 27/Xavier Tomaselli/Marketing, Trends
According to Wyzowl statistics, 61% of businesses have started using video content marketing. 66% of these companies were not using video a year ago. This trend has progressed rapidly and will reach new heights sooner than we think.
Boost Sales With Video Marketing
Video is one of the most versatile and profitable digital marketing tools out there. It is also changing the social network, how people consume content there and the way advertisers think about reaching them.
Video ads generate far more emotional cues than a photo can, with the ability to tell an extensive story and appeal to a wider range of senses. Videos trigger the central route for some people and the peripheral route for others, two avenues that eventually converge with a common goal: to sell a product or service by selling an underlying idea. It's ideas that evoke specific emotional responses: joy, pride, sadness, anger, laughter, nostalgia, etc. These emotions fuel passion, and drives human behavior while building a brand relationship with an audience.
Because video is both stimulating and entertaining, it offers an experience to the viewer not found in plain text. Fluid, modern, and interesting, video satisfies our need to absorb information quickly and seamlessly. In fact, video has been proven to increase viewer comprehension and boost the likelihood of a sale. So give them what they want; after all, a happy customer is a repeat customer.
People prefer watching video to reading text. In fact, according to an Animoto survey of 1,000 people, four times as many respondents preferred learning about a product through video. Today’s culture of instant gratification only fuels the shortened attention span of the average consumer, so naturally they prefer a visually appealing medium that captivates the senses.
As published by AdAge, Facebook ad sales topped $9 billion last quarter, proof that its heavy investment in video is paying off. The company is holding steady at about 2 billion monthly users, the company also said as it released its latest quarterly results on Wednesday. Its nearly $9.2 billion in ad revenue represented a 47% gain over the period a year earlier. For Facebook, it was a more lucrative quarter than even investors expected.
At the Sundance Film Festival in Park City in Utah, YouTube talked about value of short-form storytelling in a mobile world. YouTube showcased its six-second ad format as a new video marketing means. Facebook is also coming out with a 6 second format too.
Don't sit on the sidelines. Let Chispa guide you in using video to market your message to the world.
Chispa Award Winning Director/Producer Xavier Tomaselli has been instrumental in directing and producing marketing videos for major companies in multiple industries.
Artificial Intelligence
July 10/Tommy Paez/Design, Trends
Marketers are looking at buyer behavior data and putting machine learning and artificial intelligence tools to work, to predict, based on past actions, what a prospect is likely to do next.
Artificial Intelligence, The New Marketing Frontier
Artificial Intelligence (AI) refers to machines with capabilities that mimic cognitive functions associated with the human mind—most notably learning and problem solving. It plays a significant role in the field of content marketing, helping to streamline processes at a time of immense content overload.
AI lets you track and gather crucial data about individual users. It can slowly begin to understand their behavior, their interests and preferences. This allows you to recommend and suggest items or content that is relevant to each user. An example of this is with YouTube, as it recommends you music similar to your taste. Amazon, too, has become so good at using AI that a third of its business comes from the machine learning-powered function as recommended purchases.
"Everything that civilisation has to offer is a product of human intelligence; we cannot predict what we might achieve when this intelligence is magnified by the tools that Artificial Intelligence may provide."
Advertising is a crucial part of any business. AI can help in this regard by ‘learning’ the user behavior with all ads. It can help you define your demographics with better targeting. Hopefully, in the near future, machines will be intelligent enough that we won’t even need to tweak the targeting ourselves. They will do the targeting, experimenting, analyzing and retargeting all by itself.
AI applications on marketing will evaluate the right ad targeting. It will ‘teach’ itself to recognize patterns and then apply these patterns to solve various complex queries. They will be able to build better algorithms to determine better detection of trends in user behavior.
As IBM indicates in their Watson Marketing website, marketing professionals now have the power to uncover new levels of actionable insights, deliver impactful and personalized experiences that customers want and value, and discover innovative ideas that provide a competitive edge. Build relationships that drive engagement seamlessly across all channels. Make every touchpoint an opportunity to engage customers as individuals.
It is important to understand that customers want a simpler and personalized experiences, no matter how they interact with you. But creating a consistent customer experience becomes more challenging by the day. Personalized Marketing puts the power of data in the hands of the marketer, allowing businesses to orchestrate unified campaigns, online and offline, and deliver on your brand promise at every touchpoint.
Let Chispa guide you in using technology to create a personalized marketing campaign.
Chispa Co-Founder. Prior IBM System Engineer with over four decades in using technology to benefit companies reach their maximum business potential.
Chispa Co-Founder. Prior IBM System Engineer with over four decades in using technology to benefit companies reach their maximum business potential.